zulily wants to celebrate childhood and the uniqueness of that fleeting time for every family.  At no other point can your kids twirl as fast as they can in a colorful tutu or transform into a pilot simply by putting on an aviator beanie. 

This was our inspiration.


We invited kids of real zulily customers to be the stars of our first commercial-after all, we love our customers and don’t think there’s anyone better to help us share zulily’s story.


We know that sometimes it’s the little things that mean the most and so we spent time perfecting the details, from our buyers hand-picking some of our favorite zulily looks to modernizing a song reminiscent of our childhood.

Without further ado: Itsy Bitsy Spider and Testimonial.