From small shops to the largest national retailers, thousands of buyers from all over the world attended the late January Outdoor Retailer (OR) Winter Sports Market in Salt Lake City, UT. The Outdoor Retailer market is held twice yearly (Winter & Summer) and is where connections are made, orders are written, new accounts are found and new brands & products are launched.
Of course, zulily is no stranger to this monster of a market, and we had to get the skinny on just what this experience is like first-hand – from one of our very own attendees! We asked Sabeeka Dar, a zulily Senior Account Manager, what her experience attending the OR Winter Market was like, from hearing the latest buzz in trends, to getting face-to-face with manufacturers (and llamas!), to experiencing winter sports products first-hand. Continue reading