ALEX has been featured in a limited-time zulily event for up to 50% off. Click the heart to be notified of the next event (and to show your love!).
What began in 1986 as simple, high-quality arts and crafts products for kids has blossomed into an international company with the goal of fostering creativity and self-esteem. ALEX's colorful, engaging toys, games and craft kits are all tested at independent laboratories for the highest standards in safety, and they have received a staggering 300-plus awards for their designs.
zulily is your source for all things adorable. Featuring daily deals on boutique brands for moms, babies and kids, we offer up to 90% off retail. Our available brands change every day, so you never know exactly what you'll find for you and your little one. Being surprised is part of the fun!