Baby On Board Apparel has been featured in a limited-time zulily event for up to 60% off. Click the heart to be notified of the next event (and to show your love!).
Launched in 2009, Baby On Board Apparel is a lifestyle maternity line focused on the expert blending of fashion and function. Created by Ali McEwen, each piece is constructed for versatility and comfort, making every BOBA garment easy to pair with your existing wardrobe. McEwen's line is now a celebrity favorite among A-list mothers, including Bethenny Frankel and Ellen Pompeo.
zulily is your source for all things adorable. Featuring daily deals on boutique brands for moms, babies and kids, we offer up to 90% off retail. Our available brands change every day, so you never know exactly what you'll find for you and your little one. Being surprised is part of the fun!