Leading Lady has been featured in a limited-time zulily event for up to 50% off. Click the heart to be notified of the next event (and to show your love!).
In 1939, a man named Frank Farino left the Cleveland Bra Company to start his own business making and selling intimate apparel. The result was a collection of beautiful bras and a brand called Leading Lady. Focused on comfort, fit and versatility, Leading Lady understands what women look for in intimates. And with more than 70 years of experience, their styles are the ones you can trust.
zulily is your source for all things adorable. Featuring daily deals on boutique brands for moms, babies and kids, we offer up to 90% off retail. Our available brands change every day, so you never know exactly what you'll find for you and your little one. Being surprised is part of the fun!