SOUTHERN fROCK has been featured in a limited-time zulily event for up to 65% off. Click the heart to be notified of the next event (and to show your love!).
SOUTHERN fROCK was launched after creator Emily Newnam moved from North Carolina to Charleston and fell in love with the city's laid-back lifestyle. Drawing inspiration from the southern coastal way of life and the style of the local women, Emily created a line of sundresses and SOUTHERN fROCK was born. Emily's designs are now featured in boutiques along the East Coast and the Caribbean.
zulily is your source for all things adorable. Featuring daily deals on boutique brands for moms, babies and kids, we offer up to 90% off retail. Our available brands change every day, so you never know exactly what you'll find for you and your little one. Being surprised is part of the fun!