Tru Luv has been featured in a limited-time zulily event for up to 55% off. Click the heart to be notified of the next event (and to show your love!).
After founding their women's line in 1985, the same innovative designers behind Mass Creation formed Tru Luv and its sister brand Little Mass. Their goal was to create contemporary, fun and trendsetting apparel for girls, and they succeeded. With styles ranging from casual to cosmopolitan, each piece fuses youthful exuberance with fashion-forward freshness.
zulily is your source for all things adorable. Featuring daily deals on boutique brands for moms, babies and kids, we offer up to 90% off retail. Our available brands change every day, so you never know exactly what you'll find for you and your little one. Being surprised is part of the fun!