Beautiful bras that fit. It sounds like a no-brainer, but any woman who has suffered through too-tight straps and lumpy cups knows different. That's why we love Wacoal's perfect shapes. The brand began in 1956 when Koichi Tsukamoto traveled from Japan to the US to learn everything he could about women's intimates. Today, Wacoal has a globally revered reputation for comfortable, stylish design.