Shop boys (5-9yrs)

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Ottomatic

Ottomatic is a fun, casual boyswear brand with an urban influence and a twist of retro cool. Their hip, comfy pieces combine a little skater and a little rock 'n' roll to create threads that thrill. They offer a wide variety of on-trend styles while still maintaining a mom-and-pop-shop feel thanks to their quality construction and attention to detail.

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Owl You Need Is Love

Soaking up the sunny wit and charm of her native Austin, graphic designer Kayla Meyer creates gorgeous prints meant to spark smiles and conversations. From stirring quotes to beloved lyrics and playful mustaches, Meyer combines delightful design with rich color for a charming, contemporary look. Let yourself be inspired!

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Spark & Spark

Started by moms Belina and Jessica, who found inspiration from their children, Spark & Spark believes in embracing life's most precious moments and creates products they hope will turn small sparks of emotion into lasting memories. Careful to use eco-friendly initiatives and materials, they make products that are good for your family while staying easy on the planet.

Pink Platinum & iXtreme

Whether the forecast calls for sunny skies or chilly clouds, Pink Platinum has your girl covered and brother brand iXtreme takes care of the boys. These labels are all about fashionable and functional pieces because when little ones are prepared with separates like these, there's no need to worry about seasonal surprises.

Valentina Ramos Art

For Venezuelan-born artist Valentina Ramos, it's truly about the little things. After 15 years as a graphic designer, Ramos drew from nature and whimsy to create her own intricate artwork. Look closely at her colorful images for the fine lines and swirling circles that combine to beautiful effect. From fanciful flowers to sweet sea turtles, each print is designed to inspire.

Hypothesize This: Earth Science Finds

Inspire the little ones with this collection of spectacular science kits and informational games. From fossil collections to meteorological experiments, these discovery-driven products make perfect gifts for aspiring astronomers and geologists alike. This cache of creative educational gear helps young ones to develop their problem-solving skills while exploring Earth's natural wonders. shop tees

Beachside Walk: Kids' Flip-Flops

When you're little, one of the most important things a shoe has to do is be comfortable. And when you're little and headed out and about in warm weather, a good pair of flip-flops is essential. Chock-full of comfort, style and innovative designs, this collection of fabulous footwear is a treat for both the feet and the eyes!

New today!

RUUM Footwear

There's RUUM for everyone! After leading a national children's specialty brand for 16 years, Ezra Dabah founded RUUM to provide color-soaked, trendy picks for playful kids everywhere. Beloved by Hollywood's young celebrities as well as style-savvy moms, RUUM is all about making kids feel great so they can adventure through life while looking their very best.

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Chalk It Up Collection

The cheerful collection of chalkboard wall decals and stickers is fantastic for families hoping to organize their abode! With peel-and-stick options shaped like everything from darling dinosaurs to robots and rhinos, kids and adults alike will enjoy doodling on the wall decals and making pantries effortlessly organized with the lovely chalkboard labels.

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Pop-Up Books Collection

It's so much easier for kids to get into a book when the adventure is popping right off the pages! Packed with paper engineering genius, this collection reimagines classics with a pop-up spin and introduces new tales with surprising and delightful three-dimensional elements. Artistic and engaging, these incredibly creative pop-up stories will become fast family favorites.

Umi

Umi knows a little love can do big things, and that's why they handcraft children's shoes that can walk through major milestones and mega meltdowns with style and comfort. Umi selects only the best patterns and the highest quality child-safe and environmentally friendly materials, while obsessing over fit to ensure that every shoe gives that little love some room to grow.

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Best of the Season: Summer Smocking

A lot of clothes like to talk the smock, but can't walk the walk. But this collection? Simply put, it's the best of the season. Forever classic, these embroidered pieces come crafted with tried-and-true silhouettes, vintage patterns and gentle hues that exude childhood innocence and charm. Little darlings will have never looked so delectable.

SYKE

Even the teeniest toes deserve the latest and greatest in fashionable footwear. Don't leave little ones out of the most fashionable way to go about their day. Let their footwear make their ensemble sensational. This collection of treats for the feet is just what the fashion doctor ordered. Pick a pair that will keep up with their rambunctious lifestyle with ease!

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The Hobbit & Lord of the Rings

Reread classic J.R.R. Tolkien novels or experience their adventures for the first time with this collection of The Hobbit and Lord of the Rings products. From dress-up outfits to kitchen equipment inspired by the series, these items are perfect for adding fantasy and wonder to any space or occasion. Energize daily life with this stockpile of lore-driven books and memorabilia.

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Lot 26 Studio

Inspired by Parisian design, Lot 26 Studio boasts a stunning array of adhesive art and wall décor. Bright, warm and anything but ordinary, their styles add vitality to any space. Whether you want modern flair, classic flourishes or a chalkboard surface for penning notes, they make it easy to add eye-catching elements in an instant. The possibilities are endless!

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Tiny Turnip

Tiny Turnip designs whimsical clothing and accessories with fun and comfort in mind. They are currently partnered with Kids Around the World, and 10% of every purchase goes to feed hungry children across the globe. They also host events throughout the country, where local kids can help pack up meals for the less fortunate. It's an amazing way for kids to help others.

Fruits & Veggies: Infant Apparel

Freshly picked from the garden of cute, this nutritious and delicious collection has all the ingredients to support healthy habits and hearty humor. Featuring bodysuits, rompers, tees and more, this hand-picked selection presents quality construction that pairs well with the active lifestyle of little ones.