Maui and Sons

The original plan for Maui and Sons was to create a cookie company. When the three young surfers behind the idea burned their first batch, they turned their intention instead to beach-inspired clothing. From there, it all started with a pair of madras shorts sold to a few surf shops and high schools. The cookie became the logo and the "chips" inside represent earth, sea, sky and fire.

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Yay for cuteness!
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