In 2009, the founder of OOYOO was on the hunt for the perfect diaper bag. She soon discovered that all too often bags that struck a balance between fashion and function also broke the bank. So, using her experience as a new mom and her background in graphic design, she began creating her own. The result is OOYOO's line of sophisticated, utilitarian baby bags, laundry bags and duffels that work as hard—and look as good—as Mom.
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