Since its inception into the whimsical world of toys in 1956, the magnificent PLAY-DOH modeling compound has captured the hearts and ignited the imaginations of endless eras of petite players. Whether slicing, sculpting or squeezing the colorful PLAY-DOH into shapes and figures, innovative fingers never grow tired of this tried and true childhood activity. It's a classic! PLAY-DOH is a trademark of Hasbro and is used with permission. © 2013 Hasbro. All Rights Reserved.