
Jessie Steele
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It all began with an apron. Helena Steele collected vintage 20th-century aprons that expressed a certain charm not represented today. In 2001, she noticed the world reverting back to trends of family and the comforts of home and saw it as a perfect opportunity to reintroduce these vintage aprons. After pitching the idea to her enthusiastic daughter Claire, Jessie Steele was brought to life.