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Marcelo Daneli developed a passion for footwear when he worked in the trade as a young boy. Helped by his wife, he created a line of mountain boots in the 1950s and would go on to develop many other athletic shoes in the decades to follow. Based on Italian artisan techniques, Diadora’s shoes have become more technologically advanced over time. The athletes that wear Diadora shoes—big and small—are champions of yesterday, today and tomorrow.