OBLI is an acronym for On Borrowed Land, Inc. Founded by a pair of sisters, OBLI Organics is dedicated to using only 100% certified organic cotton and fair trade practices. The sisters have also trademarked the term "ecolectual," which they use to describe their business. The word and OBLI Organics are all about intelligent respect for the environment.
Before starting OBLI Organics, the sisters behind the brand spent family gatherings dreaming up a business to start together. Michelle Young and Melissa Blanco are both businesswomen and moms who wanted to work in a creative environment while keeping family life a priority. Their dedication to an organic lifestyle led them to start OBLI Organics in 2007.
"It's not always realistic to expect everyone to buy organic and live 'green' all the time," Melissa says. "However, everyone making small efforts can return big results. This is the message we want to send."