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Viva Beads gets their glamorous look from an artisan technique called caning, which is similar to the layering techniques of Venetian glass. Owner Lori Mottiowitz is a mother of four who began making beads at her kitchen table with the hope of giving her family a better life. The Viva creed is baked into each bead: a salute to life, individual strength and an opportunity to let your inner beauty shine.