All Departments

Women's Bras

Bras for women (and deals) you’ll love

At Zulily, we carry top-rated bras for women with support and comfort remaining top of mind. Choose underwire, T-shirt, full-coverage, sports bras and more styles from top brands like Wacoal, Felina, Leading Lady, Cosabella, Hanky Panky, Natori, Rhonda Schear. Plus, we make sure to stock styles and fabrications that range from sultry lace to cotton and stretch-enhanced blends to ensure a flattering fit and feel under any type of clothing you’re wearing, whether you’re looking for full coverage, demi bras or soft, unstructured sleeping bras.

Full-coverage bras for lift and support: get the right fit

Update your top-drawer essentials with the exceptionally comfortable fit of a full-coverage bra. A well-fitting bra will make you feel supported and lifted without pain and poking. The underwire of the bra should encapsulate each breast without pinching your body. The bra cups should be filled out by your breasts without any empty space. The center gore should rest flat between your breasts without lifting off the chest. The bra straps should remain in place without slipping or digging into your shoulders. Lastly, your bra band should be straight and level resting right above the rib cage. Your size and fit will change as you age, so be sure to check your size every year or so.

T-shirt bras: the closer to your skin tone, the better

If you want your bra to disappear under your shirt it should match your skin tone as closely as possible. For most people skin tone doesn’t mean beige. For those with fair skin and cool undertones, a blush shade can match wonderfully. Medium skin with warm undertones looks great in a latte shade and dark skin is beautiful in cocoa shades. At Zulily, we offer a wide range of bras in neutral shades so you can always feel confident and cared for when it comes to undergarments.

No matter what style or color you choose to wear under your white tops, be sure it fits well and doesn’t pinch your sides, under your arms or along your back. If you really want your bra to be invisible under your white shirt, there’s something that matters even more than color: fit. If your bra doesn’t fit well, it won’t stay undetectable. An everyday seamless support T-shirt bra, an easy on/off front-close underwire bra or a wire-free support bra with white padded straps would be great options for all-day wear under a white or light-colored top.

Get the coverage and support you need with Zulily’s collection of bras