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Lily by Firmiana is a contemporary women’s clothing brand known for bold prints and timeless silhouettes that offer stylish comfort at an accessible price. With a focus on modern design and quality craftsmanship, the collection blends fashion-forward style with easy everyday wear.

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Why we love it

Zulily likes working with Lily by Firmiana because the brand offers stylish, bold-print women’s apparel at affordable price points. Zulily’s platform highlights collections of unique, everyday wear that appeal to shoppers looking for comfortable, versatile clothing with strong style appeal, and Lily by Firmiana’s range of tunics, dresses, and casual pieces aligns well with that merchandising strategy by driving engagement and sales through compelling price/performance value.